Marketers for start ups are trained to use any means necessary to gain clients/customers. This is growth hacking.
Growth hacking is all about finding creative and clever ways to use your product, or other technology and content, to get more users or customers – all with the goal of achieving sustainable growth.
Typically, growth hacking strategies are inspired by data and analytics. Creativity is required to figure out how to use that data to get more customers.
In other words, coming up with ‘growth hacks’.
Here is growth hacking 101