Content marketing will change your business!
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action,” (What is Content Marketing).
The point of content marketing is to understand your target audience in order to best represent your product to them in a way that will make them trust your company over other competing companies. There are three steps for a successful content marketing strategy.
Possibly the most important step is content. Content is broadcasting information about your product to your target audience in a language that they will understand. The key part is knowing the lingo of the people that you are trying to reach.
Social is also important. Having content that can be shared through social media is huge. This allows followers to spread the word of your product. This is key to being searchable.
If your followers find your content excellent then they will share it with their followers which will make your content become searchable. The more your content is spread the more likely that it will be found using Google or another search engine.
Below is an example of a great content marketing strategy from Nike.
Nike has embedded a modern format which allows customers to watch videos, hear amazing inspirational stories, search for content, and check out products. Possibly the most outstanding feature that Nike has embedded into their format is the little emblems of Facebook, Twitter, and Youtube which allow you to follow or like each story with the click of a button. This allows their brand to be shared around the world without any further effort to them beyond embedding those tiny emblems.
If you want to learn more about content marketing then check out these helpful links.
- First Things First – Content Strategy Before Social Strategy
- Is Content Marketing the New Advertising?
- The Essential Things You Need to Know When Adding Content Marketing to the Mix
- How to Get Started in Content Marketing
- 21 Things Content Marketing Experts Wish They Had Known When They Got Started
- How to Use Micro-Content in Your Marketing Strategy
- The 3 Big Myths of B2B Content Marketing