Search Engine Optimization is becoming increasingly popular and will continue to grow. Since the invention of the World Wide Web, renting books at the library has become a thing of the past. Now everyone uses the internet for all purposes from researching to networking to entertainment. If a student needs to research something, they will most likely use a search engine such as Google before considering any other research methods. Online gaming and streaming television shows and movies has also become popular which are searched for through search engines. Since search engines are becoming so popular it allows marketers the chance to explore online marketing options. Search Engine Optimization
The amount of people who use search engines is increasing at 20% each year according to The Beginners Guide to SEO (pg 9) at http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf. This steady increase in users of search engines will demand a high supply of search engine optimization jobs for the foreseeable future.
According to the Moz Blog, it takes a lifetime to master specific skills but the amount you can learn in a weekend is astounding. His blog can be found at http://moz.com/blog/how-to-learn-seo. After reading his blog I began researching SEO through other various articles and perhaps the most useful article I found was also apart of the Moz Blog for ranking factors at http://moz.com/blog/ranking-factors-2013. Here is the information that I found most interesting:
- Links are still believed to be the most important part of the algorithm (approximately 40%).
- Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor.
- SEOs do not think social factors are important in the 2013 algorithm (only 7%), in contrast to the high correlations.
Next time you decide to use a search engine think about that as you write out your search field. Thanks for listening and check out more cool SEO articles.
Urban Influence. The Beginners Guide to SEO. Retrieved from http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf. 9/30/2013